The Chemex coffeemaker’s iconic design has remained the same for over 70 years and is featured in the permanent collection at MoMA NY. Its recent resurgence as a commercial product is the result of a growing market of coffee connoisseurs.

The Chemex Product Brochure was designed to resonate with the current Chemex audience, who are interested in quality coffee and the process of brewing it. This new visual language reveals an aesthetic that speaks of craftsmanship, evoking a sense of tradition and an appreciation for a time before mass-production. 

Chemex Product Brochure
Brochure Design
Photographic Direction
Photography